Your facts, in order, no surprises.

Mark builds from your facts, in order, with no surprises. One conversation starts it. One gallery shows you what it will look like before anything is built. One person does the work from start to finish.

One. The discovery conversation. Mark talks to the business owner in person when they are in the valley, on a call otherwise. The conversation covers what the business does, who its customers are, what those customers most often need to know, what the owner is proud of, and what they would never want said about their business. This is not a form or a questionnaire. It is a conversation. Mark takes notes. The notes become the foundation for everything that follows.

Two. The design gallery. Before any code is written, Mark produces a custom design gallery for the business. The gallery is a set of original visual directions: color, type, section layouts, imagery approach, overall mood. It is built from what Mark learned in step one. The owner reviews the gallery and selects a direction or tells Mark what fits. Nothing moves forward until the owner sees the visual direction and says yes. The gallery is not a template. It is built for this business.

Three. The approved facts. Mark drafts the copy for every page: the services, the hours, the prices, the policies, the story. The owner reads every line before it goes anywhere. If a fact is wrong, they correct it. If a word does not sound like them, they change it. The site never says anything the owner has not signed off on. This step is where the approved facts are built, verified, and locked.

Four. The build. Mark builds the site from the approved facts and the selected design direction. The site is handmade: not assembled from a page-builder, not generated by a template system. It is written in clean code, built to load fast, and structured so tools like ChatGPT and Google can read and quote it accurately. If the project includes an Agent, the Agent is built on the same foundation as the site, reading from the same approved facts.

Five. Review, launch, and care. Mark runs the Bloom Test on the finished site before launch. The owner does a final walkthrough. When both are satisfied, the site goes live. Monthly maintenance covers keeping the site fast and accurate, and (if applicable) running the Agent. The owner can reach Mark directly. There is no account manager, no support ticket queue, no offshore team.

Every build delivers a site that loads fast, content you have approved, and a process with no surprises.

BeargrassAI keeps a small number of clients. You can see a few of them in a single sentence each on the About page. That depth is the whole model. A business we build for is one we want to understand well enough to speak for, accurately, in public. Mark has turned away work that would have required rushing or cutting corners on the approved-facts process. The work is simple. The attention behind it is not.

A list of statements about your business that you read and approved. Hours, services, prices, policies, specialties, where you serve, how you take payment, what allergens are in the kitchen, when you cover emergencies. Anything a customer might ask. Anything the site or the Agent might say.

The same list runs the site and the Agent. When something changes (new hours, new price, new service), we update the list once and both the site and the Agent change with it. The site never says one thing while the Agent says another.

The intake conversation is the first step and the lowest-friction one. Thirty minutes, no charge.