The Library
Get found by AI, explained plainly
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New to AI search? Begin with these
Your Google Business Profile matters more than your website
For a rural small business, your Google Business Profile matters more than your website. Why, and what to do about it this week.
Read →What AI search is, and why your small business cannot ignore it
AI search is what customers do now: ask ChatGPT, Claude, Gemini, Perplexity, or Google AI Overviews. Here is what changes for your business.
Read →Why a small business needs an Agent, not a chatbot
A small business needs an Agent, not a chatbot. The difference: an Agent answers from approved facts and refuses to invent.
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The difference between an agency and a craftsman
The difference between an agency and a craftsman, and why a Montana small business owner usually wants the second one for a website.
Read →AIO explained: the new SEO for the AI era
AIO is the new SEO for the AI era. The three good habits from classical SEO still matter. What you add on top is what this essay covers.
Read →Business not showing on Google: here's how to fix it
Your business is not showing on Google. Here is the order to check things and the few fixes that move the needle for a Kalispell-area shop.
Read →What Claude for Small Business actually does, and how to use it
What Claude for Small Business actually does, and how a Montana shop owner can use it for writing, customer questions, and the workday.
Read →How ChatGPT decides which businesses to recommend
How ChatGPT decides which businesses to recommend, what counts as a citation, and what a small business in Montana can do about it.
Read →Should a small business owner learn SEO?
Should a small business owner learn SEO? Here is what is worth two hours of your time and what to hand to someone else.
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