How we build
Mark builds it. You approve every line.
Five steps. One person. No surprises.
Mark writes the site from what you told him, in order. You read every line before anyone else sees it.
The process.
Five steps, in order
Mark builds from your facts, in order, with no surprises. One conversation starts it. One gallery shows you what it will look like before anything is built. One person does the work from start to finish.
- 1
The discovery conversation
Mark talks to the business owner in person when they are in the valley, on a call otherwise. The conversation covers what the business does, who its customers are, what those customers most often need to know, what the owner is proud of, and what they would never want said about their business. Not a form or a questionnaire. It is a conversation. Mark takes notes. The notes become the foundation for everything that follows.
- 2
The design gallery
Before any code is written, Mark produces a custom design gallery for the business. The gallery is a set of original visual directions: color, type, section layouts, imagery approach, overall mood. It is built from what Mark learned in step one. The owner reviews the gallery and selects a direction or tells Mark what fits. Nothing moves forward until the owner sees the visual direction and says yes. The gallery is not a template. It is built for this business.
- 3
The approved facts
Mark drafts the copy for every page: the services, the hours, the prices, the policies, the story. The owner reads every line before it goes anywhere. If a fact is wrong, they correct it. If a word does not sound like them, they change it. The site never says anything the owner has not signed off on. Here is where the approved facts are built, verified, and locked.
- 4
The build
Mark builds the site from the approved facts and the selected design direction. The site is handmade: not assembled from a page-builder, not generated by a template system. It is written in clean code, built to load fast, and structured so tools like ChatGPT and Google can read and quote it accurately. If the project includes a customer-facing Q&A, it reads from the same list you approved.
- 5
Review, launch, and care
Mark runs the Bloom Test on the finished site before launch. The owner does a final walkthrough. When both are satisfied, the site goes live. Monthly maintenance covers keeping the site fast and accurate, and (if applicable) running the Agent. The owner can reach Mark directly. There is no account manager, no support ticket queue, no offshore team.
Why it works.
Depth over volume
BeargrassAI keeps a small number of clients. You can see a few of them in a single sentence each on the About page. That depth is the whole model. A business we build for is one we want to understand well enough to speak for, accurately, in public. Mark has turned away work that would have required rushing or cutting corners on the approved-facts process. The work is simple. The attention behind it is not.
Mark builds it. You approve every line.
The facts.
One list of facts. Both the site and the Agent read from it.
A list of statements about your business that you read and approved. Hours, services, prices, policies, specialties, where you serve, how you take payment, what allergens are in the kitchen, when you cover emergencies. Anything a customer might ask. Anything the site or the Agent might say.
The same list runs the site and the Agent. When something changes (new hours, new price, new service), we update the list once and both the site and the Agent change with it. The site never says one thing while the Agent says another.
If you take appointments or cards, that work sits on Commerce, not in the site copy. The site names the hours and the price. Commerce holds the slot and takes a deposit on your Stripe.
Start the work.
Begin with a conversation
The intake conversation is the first step and the lowest-friction one. Thirty minutes, no charge.
More from the Library
Scout.
Weekly AI Discoverability Tracking: fifteen questions, four tools, a count you can check.
Read →The difference between an agency and a craftsman.
Why scale-and-process produces different work from attention-and-care. 8 min.
Read →Why a small business needs an Agent, not a chatbot.
The pop-up you hated is not what we are talking about. What an Agent actually does. 8 min.
Read →How to show up when customers search with AI: the new version of SEO.
What tools like ChatGPT and Google reach for, and how it differs from classical SEO. 10 min.
Read →Talk to Mark
A fast site, looked after every week, and a check of what ChatGPT says about you. Built in Montana.