AI search and discoverability
How AI tools decide which local business to recommend, and what that means for the Google Business Profile and the website that used to be enough on their own.
Practical discoverability
When something is wrong and you need to fix it. Diagnostic work and specific steps.
The Agent and customer conversation
What a verified-claims Agent does, what it does not do, and how it differs from the chatbots most small business owners have learned to distrust.
Craft and positioning
Why the craftsman model produces different work from the agency model, and why that matters for a small rural business.
SEO, AIEO, and what is worth your time
Where the old discipline still applies, where the new discipline takes over, and the one thing a small business owner should actually learn.
Can not find a topic the library should cover? Tell Mark.