How your site is cared for.

Your site is not a do-it-yourself page you log into and edit. It is built, coded, and looked after deliberately, by one person who checks the work. That care is the point. It is why this runs on a steady weekly rhythm instead of a scramble of live edits.

These terms exist to give you the flexibility a small business actually needs. Your products and services change as your market changes, and you should be able to keep up. You get the freedom you would have on a Wix or a Squarespace, without the headache and without ever touching code. And someone is watching the part that now decides who gets found: how the AI tools see you.

One thing to set straight up front. This is a site that shows what you do, presents what you sell, and gets you found. It is not an online store. If what you want is a shopping cart and checkout, that is a different kind of build. There is a clear line about it below.

A change is you wanting your site to say or show something new: a fresh product, an updated description, a new photo, or a phone number because yours actually changed. Changes follow the weekly rhythm described below.

A fix is something that is simply wrong: a typo, a dead link, a price that displays incorrectly, or a phone number we entered wrong. If something is broken, we fix it quickly and you do not pay for it. Correcting our own mistakes is not a change, and it is never on your tab.

So the same phone number can be either one. If your number changed, that is a change, and it goes out with the week. If we typed it wrong, that is a fix, and we correct it right away, free.

Add a page, drop one, rewrite a description, swap a photo. You can do it as often as you like, week to week, with no monthly limit and at no extra charge. Small businesses rework what they offer all the time. Keeping up with that should never be a fight or a fee, so it is simply part of the deal.

The one thing this does not cover is changing the design of those pages. The words and the pictures are yours to change freely. A new look is bigger work, with its own line below.

The backbone of your site is four pages: home, about, contact, and FAQ. Updates to these, like revising your homepage or adjusting your hours, are included up to two a month. They change far less often than your products and services, and two a month keeps them current.

When you send a change, it is not typed into a box and shoved online. It is done with care. The page is rebuilt. The whole site is checked so nothing on one page contradicts another. And the hidden details that tell the AI tools who you are and how to reach you are updated to match. Done in a hurry, that work breaks sites and confuses the very tools you want recommending you. Done on a rhythm, it keeps you fast, consistent, and correctly understood.

The pace is not a limit on you. It is the quality control that protects you.

Some weeks we will update your site even though nothing on it looks different to you. The AI tools that recommend businesses keep changing. As we learn a better way to get you found, we roll that improvement across every site we look after, yours included. You will not see it on the page. But you will see it in your weekly visibility report, where we show how the AI tools describe your business and how that is moving over time. That ongoing work is a real part of what you are paying for, and it is the opposite of letting your site sit.

Most changes can wait for Monday. Once in a while one cannot: a promotion that starts tomorrow, an event you need listed today, a price you have to move before the weekend. When a change genuinely cannot wait, a same-day turnaround within 24 hours is $50. That fee is only ever for a change you need rushed. Anything actually broken is a fix, handled quickly and free, so you never pay an emergency fee to correct our mistake.

Adding another product or service page is included, as above. Building something genuinely new is not. A new kind of page, a new section of the site, or a redesign is a separate piece of work. It is doable, and more affordable than most people expect. It starts with a short conversation: the work is scoped, you get one number in writing, and you approve before anything begins. No surprises.

Showing your products, your inventory, and your craftsmanship is included. Selling them through a cart and a checkout is a different kind of build, with the order handling that comes with it. It is absolutely possible, but it is its own project with its own number. Your site shows what you make and sell. An online store rings it up, and that is its own conversation.

Month to month. No contract, no penalty, and no notice beyond the current billing cycle. The domain is yours and stays yours. If you decide to go, you get a full copy of your site and content and a clean handoff. The honest part: your site is a fast, hand-built site, not a click-and-drag editor. So taking it over means hosting it yourself or moving to a do-it-yourself platform, and the AI visibility work stops once we stop.

Because making changes deliberately, on a rhythm, is what keeps your site fast, consistent, and trusted by the tools that now send you customers. One person builds it, one person looks after it, and you can reach that person.

Month to month. One number in writing before any bigger work. You can stop any time. The plain version lives here; the full terms are on our Terms page.

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