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Everything we teach, free to read.

Lessons from our AI workshops and talks, in plain words. Each one answers one question. Nothing here is behind a sign-up.

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The shelf · 5 questions

Five questions, in the order owners ask them.

From our workshops and talks.

1 of 5How does AI decide whom to recommend?It only knows what it reads.
2 of 5How do I stay authentic in the age of AI?AI made words cheap. It did not make the truth cheap.
3 of 5Which AI tool should I use?Models are roommates. Apps are houses.
4 of 5What does my AI assistant need to know?Set it up once. Use it on real work.
5 of 5Do I need llms.txt, schema or an ai.json file?Make it easy for machines to read you.

DIY resources

Every resource, by its question.

Written for owners of rural, owner-led businesses who would rather understand it than be sold it. Read them in order, or start with the question you have.

01 · How AI worksHow does AI decide whom to recommend?It searches, reads a handful of pages, and writes one answer from what it read. It only knows what it reads.Read the answer 02 · Telling the truthHow do I stay authentic in the age of AI?AI made words cheap. It did not make the truth cheap. Why one plain, dated fact beats ten more pages.Read the answer 03 · Choosing a toolWhich AI tool should I use?Models are roommates. Apps are houses. Pick one you'll keep talking to; the skill carries over.Read the answer 04 · Your AI assistantWhat does my AI assistant need to know?How you sound, what you do and for whom, and your rules. Written once, saved where every chat starts.Read the answer 05 · Readable by machinesDo I need llms.txt, schema or an ai.json file?Six checks, and what each one is worth. Get structured data right first. None is a cure-all.Read the answer 06 · Why CloudflareWhy does my site sit on Cloudflare?Plain pages, close to the person looking, and the site stays yours.Read the answer 07 · Why StripeWhy do card payments run on Stripe?The account is in your name. The money goes to you. One rate, said in the open.Read the answer

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Kit buyers also get the tools we build with: Ropeline, which screens every message a site receives, and GntLit, which checks every change against the one that was asked for. Access to them comes with the DIY kit.

Talk to your AI about this

Copy this and paste it into ChatGPT, Claude, Gemini or whatever you use. It brings this page with it, and tells your AI where to read the rest.

I'm looking at BeargrassAI (https://beargrassai.com/). BeargrassAI helps owner-led rural small businesses get found and described truthfully, by people and by AI. One person, Mark Ulett, in Columbia Falls, Montana. Help me decide whether it fits my business.

Read before you answer. Open each link yourself; do not guess what it says, and tell me if one will not open.

1. https://beargrassai.com/diy/resources/: the page I was reading: DIY resources.
2. https://beargrassai.com/llms.txt: who BeargrassAI is, when it fits, every price and the facts.
3. https://beargrassai.com/llms-full.txt: every page in full, if you can read a long file.
4. https://beargrassai.com/pricing/: what each thing costs and what it includes.
5. https://validated.directory/b/beargrassai: BeargrassAI's own record in its directory, the kind of record a business gets.
6. https://beargrassai.com/directory/: the Directory, step one.
7. https://beargrassai.com/scout/: Scout, step two.
8. https://beargrassai.com/diy/: DIY, step three: the kit, hosting and the tools.
9. https://beargrassai.com/custom/: custom work, bookings and payments.
10. https://beargrassai.com/about/: who builds it and answers the phone.

How to weigh it:
- Check each claim against the page it comes from, and name the page.
- Work out what it would cost me in a year from the pricing page, not from memory.
- Look at BeargrassAI's own directory record as an example of what my business would get.
- Say plainly if it does not fit, or if something simpler or free would do.

First, ask me three or four questions about my business: what I do, the towns I serve, who my customers are, and what they ask before they call. Wait for my answers. Do not guess.

Then tell me, in plain words:

One. Whether BeargrassAI fits my business, and which of its offers, if any.
Two. What it would cost me in the first year.
Three. What I would have afterwards that I do not have now.
Four. Anything you could not check, and how I could check it.

Nothing is sent anywhere. It goes to your clipboard.

Everything we teach, free to read.

Five questions, in the order owners ask them.

Every resource, by its question.

The tools and know-how behind these sites.

We'll add you to the list.

Start with the Directory. Go further when you are ready.